(Over-Consumption Collective)

Archival Item #1

Series of promotional flyers produced for the leader of the the collective’s political campaign for Chief Minister in Jersey’s 2008 election



  • Speculative design
  • Environmental waste
  • Climate Stress

The climate crisis is a more urgent issue than ever before, and recently due to the pandemic, me and a group of three other creatives felt that this sense of urgency has faded and should be brought back to the forefront of people’s minds. 

I focused on the negative human behaviour of ‘over-consumption’, as reflecting on my own lifestyle, I guiltily realised that I contribute significantly more that I’d like to think to the excessive consumption of plastics, paper and pollution.

I believe that speculative design and design fiction is an invaluable resource in communication design as it can uncover ideas and perceptions that otherwise may not have been discovered.

I fabricated a narrative about a fake environmental activist group called ‘Over-Consumption Collective’, through photographs, promotional flyers and an article, in order to encourage people to question their attitude towards the climate crisis. The details in the production of the ephemera was crucial to the power of the deception.

We held an online exhibition for our work, encouraging visitors to leave comments and initial reactions. The text below is taken from the online exhibition. Once people discovered that the group was fabricated, some people wished that the policies were real, and others admitted that it made them reflect on their own lifestyle choices.

Consumption of plastic and single-use products is one of our collective habits that we need to change urgently, and it was through my research into this that I came across the environmental group Over-Consumption Collective. It was founded in 2001 by Rani Morris and her uncle Samuel Whitham (also the leader of the group), along with Ella O’Sullivan, Jacob Sousa and Naomi Atkinson; and based on the remote island of Jersey.

Initiatives like their ‘Make Do and Mend Scheme’ increased the groups visibility. The scheme encouraged people to deposit unwanted or broken household goods, the group would then either repair them and give them back to the owner, or re-home the items to a family who would find more use for them.

Although the group has since sadly disbanded, I wanted to showcase some ephemera from their active years, as I strongly feel that the collectives set of values is not only relevant to how we should live our lives now, but also in the future.
Archival Item #2

Article about the the group’s agenda and origins, including interview excerpts from the deputy of the collective, Rani Morris.  

Archival Item #3

Series of documentary photographs taken by Naomi Atkinson, she was passionate about photography and took her camera with her wherever she went. These are a small portion of photos from her collection that relate to her life and role in the Over-Consumption collective.

All images and work © 2017-2021 Olivia Fairbairn, All rights reserved