https://olivia-fairbairn.com Olivia Fairbairn Sun, 22 Mar 2026 22:06:54 +0000 https://olivia-fairbairn.com en https://olivia-fairbairn.com/Home-Image-Scroll Tue, 06 Jul 2021 14:44:20 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Home-Image-Scroll <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/8b19b819807c847f33deea7025712a9fa340ad6083c283a0c87dc8b763142182/Biophilia-pull-out-poster-brighter.jpg" data-mid="113173347" border="0" src="https://freight.cargo.site/w/1000/i/8b19b819807c847f33deea7025712a9fa340ad6083c283a0c87dc8b763142182/Biophilia-pull-out-poster-brighter.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f49d207eea4cde1352a3d2e430997890400f4c0702ba8fff2861d1824cf02841/Poem_Pilates_Brand_Identity_Deck_V3_03.jpg" data-mid="250730127" border="0" src="https://freight.cargo.site/w/1000/i/f49d207eea4cde1352a3d2e430997890400f4c0702ba8fff2861d1824cf02841/Poem_Pilates_Brand_Identity_Deck_V3_03.jpg" /> <img width="7014" height="4962" width_o="7014" height_o="4962" data-src="https://freight.cargo.site/t/original/i/168b54b55ae85ff87448647281282930455138897ce674f29c25b176f6a5c577/edit-04.jpg" data-mid="248408151" border="0" src="https://freight.cargo.site/w/1000/i/168b54b55ae85ff87448647281282930455138897ce674f29c25b176f6a5c577/edit-04.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/67ac1b9b5e9a7864e8422776398b5dcc57ca4d3fa16abedaca98607846c586f7/Portfolio-Biophilia-Less-Shadow-20.jpg" data-mid="113173796" border="0" src="https://freight.cargo.site/w/1000/i/67ac1b9b5e9a7864e8422776398b5dcc57ca4d3fa16abedaca98607846c586f7/Portfolio-Biophilia-Less-Shadow-20.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/41e97e898b6abb81345497144133ed60a8b5d916c6be3d73532fd65995f03e2b/Portfolio-Biophilia-40.jpg" data-mid="113173350" border="0" src="https://freight.cargo.site/w/1000/i/41e97e898b6abb81345497144133ed60a8b5d916c6be3d73532fd65995f03e2b/Portfolio-Biophilia-40.jpg" /> <img width="2480" height="1653" width_o="2480" height_o="1653" data-src="https://freight.cargo.site/t/original/i/5526af0081ba483080c431925a82bfc371a95d83a894004be925beb1d81b26fd/biophilia-brighter.jpg" data-mid="113214486" border="0" src="https://freight.cargo.site/w/1000/i/5526af0081ba483080c431925a82bfc371a95d83a894004be925beb1d81b26fd/biophilia-brighter.jpg" /> <img width="2092" height="1475" width_o="2092" height_o="1475" data-src="https://freight.cargo.site/t/original/i/22e86fd914c30447477710a7e0af7cf0311a088c53959ef369d451888a1f62ca/riso-book-scanned.jpg" data-mid="113173333" border="0" src="https://freight.cargo.site/w/1000/i/22e86fd914c30447477710a7e0af7cf0311a088c53959ef369d451888a1f62ca/riso-book-scanned.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/c849cb2dfe32e8adffe6ff58621f6280b14f023a650d9820a0589d2ea99acdc8/Portfolio-Biophilia-Less-Shadow-34.jpg" data-mid="113173794" border="0" src="https://freight.cargo.site/w/1000/i/c849cb2dfe32e8adffe6ff58621f6280b14f023a650d9820a0589d2ea99acdc8/Portfolio-Biophilia-Less-Shadow-34.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f795108fa09eedd55933fad66f7d79059750e724c9b22e01192a08a31696c9ba/Wynn_Massage_Logo_Deck_V1_03.jpg" data-mid="246342518" border="0" src="https://freight.cargo.site/w/1000/i/f795108fa09eedd55933fad66f7d79059750e724c9b22e01192a08a31696c9ba/Wynn_Massage_Logo_Deck_V1_03.jpg" /> <img width="3746" height="2622" width_o="3746" height_o="2622" data-src="https://freight.cargo.site/t/original/i/727702b2f50386f54e384428eb86c62b70cef2ad63f7a908808423eb9175f567/pp_t-shirt_design_mock_up_crop.jpg" data-mid="250730129" border="0" src="https://freight.cargo.site/w/1000/i/727702b2f50386f54e384428eb86c62b70cef2ad63f7a908808423eb9175f567/pp_t-shirt_design_mock_up_crop.jpg" /> https://olivia-fairbairn.com/Urban-Outfitters Sun, 22 Mar 2026 22:06:54 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Urban-Outfitters 1. Urban Outfitters Branding ︎ Email &amp; Web Design&nbsp;︎ Print Collateral &amp; Events 2024-Present Working in-house as a Graphic Designer at Urban Outfitters, I work across both digital and print, contributing to both day-to-day outputs and larger-scale creative projects. My design aesthetic aligns naturally with the brand, allowing me to seamlessly integrate and evolve its visual language across BAU web and email design, new store opening identities, PR event graphics, packaging and in-store material. My biggest achievement to date, is the rebrand of the membership rewards scheme. This project strengthened my ability to think both conceptually and commercially, delivering creative that is both on-brand, fresh and engaging. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c04e7abcbf98ebfb06a768d1ab4c86e4f2764a00f484ab440e90bd9fa80eb2c5/UOR_GIF_Inline-Banner_background.gif" data-mid="246348598" border="0" src="https://freight.cargo.site/w/1000/i/c04e7abcbf98ebfb06a768d1ab4c86e4f2764a00f484ab440e90bd9fa80eb2c5/UOR_GIF_Inline-Banner_background.gif" /> <img width="2869" height="1989" width_o="2869" height_o="1989" data-src="https://freight.cargo.site/t/original/i/a60b5111989508d673b0a345ac31cda99efcea193444814476094108c8648400/uo-rewards-lp.gif" data-mid="246597101" border="0" src="https://freight.cargo.site/w/1000/i/a60b5111989508d673b0a345ac31cda99efcea193444814476094108c8648400/uo-rewards-lp.gif" /> <img width="7014" height="4962" width_o="7014" height_o="4962" data-src="https://freight.cargo.site/t/original/i/f3e66ca978ed56f51fe3a5c9668ac3518530644f9c456fec531fad4628e2a2ec/uo-rewards-pos-poster.jpg" data-mid="246597397" border="0" src="https://freight.cargo.site/w/1000/i/f3e66ca978ed56f51fe3a5c9668ac3518530644f9c456fec531fad4628e2a2ec/uo-rewards-pos-poster.jpg" /> UO Rewards Rebrand | Logomark, Landing Page and POS Poster Alongside my design work, I played an active role in supporting and mentoring the team. When Figma was introduced, I led the transition by teaching and upskilling colleagues, helping to streamline workflows and improve collaboration across the department. This experience reflects not only my versatility as a designer but also my ability to lead, share knowledge, and contribute to a more efficient and forward-thinking creative environment. <img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/e73237ea61d4909ceaeb2c44a49f668450ce64f7eff3a3f192c546b5b1d75725/tuftluck_event_pr_print_assets.jpg" data-mid="246348615" border="0" src="https://freight.cargo.site/w/1000/i/e73237ea61d4909ceaeb2c44a49f668450ce64f7eff3a3f192c546b5b1d75725/tuftluck_event_pr_print_assets.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c67e4d76be9d63c06eeae25a3f83329b62f762e20c4f292759004d5d549532fb/_DSF6161.jpg" data-mid="246348600" border="0" src="https://freight.cargo.site/w/1000/i/c67e4d76be9d63c06eeae25a3f83329b62f762e20c4f292759004d5d549532fb/_DSF6161.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/07eaa86e36481bf6eef8d6e67bf0e18456df9be3fef846f5d21dce086844dae9/_DSF6570.jpg" data-mid="246348608" border="0" src="https://freight.cargo.site/w/1000/i/07eaa86e36481bf6eef8d6e67bf0e18456df9be3fef846f5d21dce086844dae9/_DSF6570.jpg" /> My work on SHEET, Urban Outfitters’ community magazine, showcases my ability to combine strong graphic design skills with concept-driven and experiential thinking. Alongside curating and designing the publication, I developed the creative concept for its launch event, translating the magazine’s identity into a wider visual experience through activation concepts, venue styling, graphic signage and merchandise. This involved thinking beyond individual design outputs to build a cohesive visual language that connected print, physical spaces and audience interaction. From developing the initial creative direction to designing the finer details across multiple touchpoints, I brought together graphic design, art direction and experiential concepts to create a considered, engaging and fully realised creative vision. Tuftluck x Urban Outfitters | PR Event Graphics <img width="1897" height="1313" width_o="1897" height_o="1313" data-src="https://freight.cargo.site/t/original/i/e9fce5c595f1df1bf00abc1860d6256d6f340efca8cbb96e28a2221e271cc496/Lille-Hoarding-2-copy-2.jpg" data-mid="246399787" border="0" src="https://freight.cargo.site/w/1000/i/e9fce5c595f1df1bf00abc1860d6256d6f340efca8cbb96e28a2221e271cc496/Lille-Hoarding-2-copy-2.jpg" /> <img width="7014" height="4962" width_o="7014" height_o="4962" data-src="https://freight.cargo.site/t/original/i/2bdab590c38b0192797328655f94c3a51a64bc6be9d4d772e51c5125e258b5b2/edit-01.jpg" data-mid="248408155" border="0" src="https://freight.cargo.site/w/1000/i/2bdab590c38b0192797328655f94c3a51a64bc6be9d4d772e51c5125e258b5b2/edit-01.jpg" /> Lille Hoarding and Fly Posters: New Store Opening @urbanoutfitterseu | urbanoutfitters.com https://olivia-fairbairn.com/Poem-Pilates Sun, 22 Mar 2026 16:38:10 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Poem-Pilates 2. Poem Pilates Branding ︎ Logo Design 2025-26 Launched in February 2026, Poem Pilates is a contemporary pilates education company redefining the industry through an expressive, editorial lens. The founder approached me to develop a complete brand identity that would capture the essence of the business while positioning it for long-term growth. Understanding the heart of a brand - its values, purpose, and vision - is central to my process. Building on the founder's guiding philosophy, I explored key themes, researched the competitive landscape, and mapped a clear strategic direction. This led to the creation of the brand tagline, The New Era of Pilates Education, which became the foundation for the visual identity.Poem Pilates is where form meets expression, discipline meets creativity, and tradition meets evolution. Rooted in the ethos For Then, For Now, Forever, the identity balances timelessness with a progressive perspective. The visual language combines refined typography, a considered colour palette, and expressive graphic elements to create a brand that feels modern, aspirational, and elevated - positioning Poem Pilates as both a trusted authority in education and a community people want to be part of. <img width="4267" height="3200" width_o="4267" height_o="3200" data-src="https://freight.cargo.site/t/original/i/e14dc8c0f0432a80d057e97a7f3ae6c85775d2213e1c74386a76cb3cc447dd80/fivver_logo_pages_pp_primary_logo.jpg" data-mid="250723559" border="0" src="https://freight.cargo.site/w/1000/i/e14dc8c0f0432a80d057e97a7f3ae6c85775d2213e1c74386a76cb3cc447dd80/fivver_logo_pages_pp_primary_logo.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/287435f8d315f558252bee4a71ed2798ff5e34968cd70d54986fa8edad6cbe79/Poem_Pilates_Brand_Identity_Deck_V3.jpg" data-mid="246339981" border="0" src="https://freight.cargo.site/w/1000/i/287435f8d315f558252bee4a71ed2798ff5e34968cd70d54986fa8edad6cbe79/Poem_Pilates_Brand_Identity_Deck_V3.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f3494bbd0aa5a55d08cd104e21436c2d80756a64a4110b82844c95a332ddc55b/Poem_Pilates_Brand_Identity_Deck_V3_01.jpg" data-mid="246339980" border="0" src="https://freight.cargo.site/w/1000/i/f3494bbd0aa5a55d08cd104e21436c2d80756a64a4110b82844c95a332ddc55b/Poem_Pilates_Brand_Identity_Deck_V3_01.jpg" /> <img width="4267" height="3200" width_o="4267" height_o="3200" data-src="https://freight.cargo.site/t/original/i/8dd490d3242b0b166108352bef5b75ea78d0495b06aee3c6efb2f9f634768639/fivver_logo_pages_pp_secondary_logo.jpg" data-mid="250723560" border="0" src="https://freight.cargo.site/w/1000/i/8dd490d3242b0b166108352bef5b75ea78d0495b06aee3c6efb2f9f634768639/fivver_logo_pages_pp_secondary_logo.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/c58dd1c53bff74b6859d00ad23ee24e282253bfeb3863f61d8b8b2040857c59e/Poem_Pilates_Brand_Identity_Deck_2026-dragged-5.jpg" data-mid="246339737" border="0" src="https://freight.cargo.site/w/1000/i/c58dd1c53bff74b6859d00ad23ee24e282253bfeb3863f61d8b8b2040857c59e/Poem_Pilates_Brand_Identity_Deck_2026-dragged-5.jpg" /> To bring warmth and personality into the graphic system, handwritten elements were introduced to reflect the fluidity of movement and the expressive nature of the practice of pilates. This approach softens the structure of the brand, creating a more human, relatable feel while helping it connect with a younger audience.&nbsp; <img width="3746" height="2622" width_o="3746" height_o="2622" data-src="https://freight.cargo.site/t/original/i/727702b2f50386f54e384428eb86c62b70cef2ad63f7a908808423eb9175f567/pp_t-shirt_design_mock_up_crop.jpg" data-mid="250730074" border="0" src="https://freight.cargo.site/w/1000/i/727702b2f50386f54e384428eb86c62b70cef2ad63f7a908808423eb9175f567/pp_t-shirt_design_mock_up_crop.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5932eab317211e12c452958e4a1eec9dd739df56f313deaedcb3c86779984af4/Poem_Pilates_Brand_Identity_Deck_2026-dragged-6.jpg" data-mid="246339950" border="0" src="https://freight.cargo.site/w/1000/i/5932eab317211e12c452958e4a1eec9dd739df56f313deaedcb3c86779984af4/Poem_Pilates_Brand_Identity_Deck_2026-dragged-6.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/5d546817644a5da95522f14cb47d06cbf858ba73725a650b52faa3264db1476a/Poem_Pilates_Brand_Identity_Deck_V3_04.jpg" data-mid="246339983" border="0" src="https://freight.cargo.site/w/1000/i/5d546817644a5da95522f14cb47d06cbf858ba73725a650b52faa3264db1476a/Poem_Pilates_Brand_Identity_Deck_V3_04.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f49d207eea4cde1352a3d2e430997890400f4c0702ba8fff2861d1824cf02841/Poem_Pilates_Brand_Identity_Deck_V3_03.jpg" data-mid="250730124" border="0" src="https://freight.cargo.site/w/1000/i/f49d207eea4cde1352a3d2e430997890400f4c0702ba8fff2861d1824cf02841/Poem_Pilates_Brand_Identity_Deck_V3_03.jpg" /> @poempilates | poempilates.co.uk https://olivia-fairbairn.com/Wynn-Massage Sun, 22 Mar 2026 17:00:36 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Wynn-Massage 3. Wynn Massage Logo Design 2026 Wynn Massage, is an established massage therapy service rooted in the belief that ‘every body is worthy and deserving of rest.’ Its founder was after a brand new logomark that would more accurately reflect the business ethos and how Wynn Massage customers viewed her brand. Wynn Massage is all about providing a safe space to unwind, emphasising themes of self-care, inclusivity, and gentle restoration. I wanted to reflect this in the visual language of the logomark, creating two&nbsp; different concepts, that felt calm, nurturing, and accessible. Option 1 was the selected final logo –&nbsp; the flowing forms and seamless curves visually represent the gentle unwinding of tension during a massage session, whilst the shapes' are a subtle nod to the 'W' and 'M'. The organic feel imbues the brand with a certain authenticity, with the three shapes coming together to represent the diversity and uniqueness of the human form. <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/3f611e20a95a696c499bea6a23849eeac5eff6bbc400dc3ad316b7e8a92e0ce9/Wynn_Massage_Logo_Deck_V1_05.jpg" data-mid="246340626" border="0" src="https://freight.cargo.site/w/1000/i/3f611e20a95a696c499bea6a23849eeac5eff6bbc400dc3ad316b7e8a92e0ce9/Wynn_Massage_Logo_Deck_V1_05.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/0701f3b4c35660b2840134e96c96aa6e0b62f1a00c012abdecf7db5befc3826e/Wynn_Massage_Logo_Deck_V1.jpg" data-mid="246340622" border="0" src="https://freight.cargo.site/w/1000/i/0701f3b4c35660b2840134e96c96aa6e0b62f1a00c012abdecf7db5befc3826e/Wynn_Massage_Logo_Deck_V1.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9cf78eb08ea8b91c9012a9f924ab09e2d066fb0090211954dbcaf5bd8fa836b6/Wynn_Massage_Logo_Deck_V1_04.jpg" data-mid="246340625" border="0" src="https://freight.cargo.site/w/1000/i/9cf78eb08ea8b91c9012a9f924ab09e2d066fb0090211954dbcaf5bd8fa836b6/Wynn_Massage_Logo_Deck_V1_04.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f795108fa09eedd55933fad66f7d79059750e724c9b22e01192a08a31696c9ba/Wynn_Massage_Logo_Deck_V1_03.jpg" data-mid="246340624" border="0" src="https://freight.cargo.site/w/1000/i/f795108fa09eedd55933fad66f7d79059750e724c9b22e01192a08a31696c9ba/Wynn_Massage_Logo_Deck_V1_03.jpg" /> Soft tones, considered typography, and fluid graphic elements work together to create a sense of ease and openness, ensuring the brand feels welcoming to people of all backgrounds and body types.&nbsp;The result is a soothing, considered brand that invites people to slow down and feel cared for. <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/28b6e2eb5d5ab9e2d08ee2ae4719a3fcf7f260bd6e54e887626bf8e6ecc337a5/Wynn_Massage_Logo_Deck_V1_06.jpg" data-mid="246340627" border="0" src="https://freight.cargo.site/w/1000/i/28b6e2eb5d5ab9e2d08ee2ae4719a3fcf7f260bd6e54e887626bf8e6ecc337a5/Wynn_Massage_Logo_Deck_V1_06.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/8e39f5bd8c597c8076ef9419230d9635b897d372b7619a1c3a2e64ad0029ae78/Wynn_Massage_Logo_Deck_V1_07.jpg" data-mid="246340628" border="0" src="https://freight.cargo.site/w/1000/i/8e39f5bd8c597c8076ef9419230d9635b897d372b7619a1c3a2e64ad0029ae78/Wynn_Massage_Logo_Deck_V1_07.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9197c730c27fc687502f04e7b8ee920383ee7cce315b1d08efea87b5a46dc35f/Wynn_Massage_Logo_Deck_V1_09.jpg" data-mid="246340630" border="0" src="https://freight.cargo.site/w/1000/i/9197c730c27fc687502f04e7b8ee920383ee7cce315b1d08efea87b5a46dc35f/Wynn_Massage_Logo_Deck_V1_09.jpg" /> @wynnmassage | wynnmassage.com https://olivia-fairbairn.com/Fenton Mon, 14 Nov 2022 17:41:46 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Fenton 4. Fenton Content Creation ︎ Print Collateral ︎ Web Design 2021-2022 Fenton is a contemporary fine jewellery brand, creating heirloom-quality pieces with responsibly sourced gemstones and lab-grown diamonds, underpinned by a commitment to transparency and craftsmanship. During my time at the brand, I shaped the brand's visual identity across both digital and print touchpoints. My role spanned the creation and management of social content, the design and production of seasonal campaigns and printed collateral—including Christmas lookbooks and product brochures—and the development of advertising creative for national publications such as the Daily Mail, Metro and iNews. Across every channel, I established and maintained a refined, cohesive design language, taking ownership of Fenton's social presence while ensuring consistency and quality across all brand communications. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7e7be790c2eb92c829260ab84aadbac6cbdc140627340104e5a33cbff1daa5d9/Frame-1.jpg" data-mid="161516145" border="0" src="https://freight.cargo.site/w/1000/i/7e7be790c2eb92c829260ab84aadbac6cbdc140627340104e5a33cbff1daa5d9/Frame-1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7562cd3a3dd846e50c18be27bce45739b4cf6d1b579bae44346851d070b20322/Frame-2.jpg" data-mid="161516147" border="0" src="https://freight.cargo.site/w/1000/i/7562cd3a3dd846e50c18be27bce45739b4cf6d1b579bae44346851d070b20322/Frame-2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/976d7258298695305c2f173917d740a514c29f606aea119b98be79502a619205/Frame-3.png" data-mid="161516164" border="0" src="https://freight.cargo.site/w/1000/i/976d7258298695305c2f173917d740a514c29f606aea119b98be79502a619205/Frame-3.png" /> <img width="6000" height="4172" width_o="6000" height_o="4172" data-src="https://freight.cargo.site/t/original/i/0bc4436cd3d90cb62ee8281c1b7ae769cfa676a626f7f932cbea68de115a9609/fenton-wedding-leaflet.jpg" data-mid="250753800" border="0" src="https://freight.cargo.site/w/1000/i/0bc4436cd3d90cb62ee8281c1b7ae769cfa676a626f7f932cbea68de115a9609/fenton-wedding-leaflet.jpg" /> I led the end-to-end design and print production of the Christmas Lookbook and Wedding Jewellery Guide (above), overseeing every stage from concept to delivery and ensuring both were produced seamlessly and ready for the National Wedding Show. <img width="3712" height="5568" width_o="3712" height_o="5568" data-src="https://freight.cargo.site/t/original/i/3aaf87cf1760bca2c7135eb2aebf1a0d44566b5d1f78872d8b71ce234f04ef2d/2022-05-13-14.19.58-2-edit.jpg" data-mid="159031821" border="0" src="https://freight.cargo.site/w/1000/i/3aaf87cf1760bca2c7135eb2aebf1a0d44566b5d1f78872d8b71ce234f04ef2d/2022-05-13-14.19.58-2-edit.jpg" /> <img width="3712" height="5568" width_o="3712" height_o="5568" data-src="https://freight.cargo.site/t/original/i/6c72858a016d2e68bf385de3fefb6ca1660666404723860968294366783645b7/2022-05-13-14.19.58-portrait.jpg" data-mid="159032491" border="0" src="https://freight.cargo.site/w/1000/i/6c72858a016d2e68bf385de3fefb6ca1660666404723860968294366783645b7/2022-05-13-14.19.58-portrait.jpg" /> <img width="3712" height="5568" width_o="3712" height_o="5568" data-src="https://freight.cargo.site/t/original/i/234d6d6a4930ec23e46131641f19be0f541d55d09b096c74e8629c84f5235c66/2022-05-13-14.19.58-2-edit-potrait.jpg" data-mid="159032485" border="0" src="https://freight.cargo.site/w/1000/i/234d6d6a4930ec23e46131641f19be0f541d55d09b096c74e8629c84f5235c66/2022-05-13-14.19.58-2-edit-potrait.jpg" /> <img width="3712" height="5568" width_o="3712" height_o="5568" data-src="https://freight.cargo.site/t/original/i/78a6686e3ea3cc47acd8a5501a25245f3bbf70abc64924ebd1e2d2e36839c606/2022-05-13-14.25.19-edit.jpg" data-mid="159032706" border="0" src="https://freight.cargo.site/w/1000/i/78a6686e3ea3cc47acd8a5501a25245f3bbf70abc64924ebd1e2d2e36839c606/2022-05-13-14.25.19-edit.jpg" /> Creating content for our social platforms, naturally coincided with my love for photography. Above is a small selection of the photos I took for organic socials, with some being chosen to appear on site too. Being a start-up Fenton was constantly developing and working to tight deadlines, which led to me stepping in to shoot products for the Pearl Collection launch. <img width="6000" height="4171" width_o="6000" height_o="4171" data-src="https://freight.cargo.site/t/original/i/7fbb80b3b5c8caba493834cf68033d876bb65265e425efec63dd03892f5f3298/fenton-imagery-on-site-with-chrome.jpg" data-mid="250753619" border="0" src="https://freight.cargo.site/w/1000/i/7fbb80b3b5c8caba493834cf68033d876bb65265e425efec63dd03892f5f3298/fenton-imagery-on-site-with-chrome.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bf3555f65e7c2bb3d78e5296d36e042b5b03f80f706b612ff222c6171bc6a1ee/pearl-drop-water-shell.jpg" data-mid="159414972" border="0" src="https://freight.cargo.site/w/1000/i/bf3555f65e7c2bb3d78e5296d36e042b5b03f80f706b612ff222c6171bc6a1ee/pearl-drop-water-shell.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/16819225d81c78429e9383381adea1c8783d72814e75de3e5830073c4b9906fd/pearl-stud-glass.jpg" data-mid="159414973" border="0" src="https://freight.cargo.site/w/1000/i/16819225d81c78429e9383381adea1c8783d72814e75de3e5830073c4b9906fd/pearl-stud-glass.jpg" /> https://olivia-fairbairn.com/GoHenry Wed, 24 Apr 2024 17:20:34 +0000 Olivia Fairbairn https://olivia-fairbairn.com/GoHenry 5. GoHenry Figma ︎ Branding ︎ Web Design&nbsp;︎ Digital Content 2023-2024 GoHenry&nbsp;is the UK’s No1 debit card and app for kids with the mission to make every child smart with money. They offer over 45+ card designs, some of which I had the pleasure of designing, often in collaboration with partners such as Pokémon/Nintendo, Universal Pictures and the Lionesses. Founded in 2012, they’ve helped over 2 million children start their money learning journey and continue to do so through their relentless campaigning, including a manifesto that I designed for the general election in autumn 2024. Whilst in my role, I managed the quality of design throughout all stages of a project to ensure campaigns across multiple touchpoints were delivered successfully. I contributed to the re-brand of GoHenry, working individually to ideate and create concept boards, before presenting to the senior creative team. I finessed my Figma skillset by working with auto-layouts and components to increase my BAU efficiency. My responsibilities as Digital Designer at GoHenry included but were not limited to: Evolving their marketing communications in relation to the website and CRM toolkit.Ideate, create and deliver exciting and engaging digital content and social assets.Contribute to holistic thinking about Brand Design, including how the brand acts, looks and comes to life throughout the entire customer experience. <img width="5276" height="3668" width_o="5276" height_o="3668" data-src="https://freight.cargo.site/t/original/i/8f842511e602ef6b043db096006d60562e8c35b133e753b4d5be703b76d526eb/go-henry-lp.gif" data-mid="250753270" border="0" src="https://freight.cargo.site/w/1000/i/8f842511e602ef6b043db096006d60562e8c35b133e753b4d5be703b76d526eb/go-henry-lp.gif" /> Lionesses Campaign: 2023 <img width="4476" height="4476" width_o="4476" height_o="4476" data-src="https://freight.cargo.site/t/original/i/70474a4e984f3ffacd28c3f53ac1ba205e49af524ba6276f6b50db9db32d6e5f/3-good-buys-for-autumn.jpg" data-mid="209678184" border="0" src="https://freight.cargo.site/w/1000/i/70474a4e984f3ffacd28c3f53ac1ba205e49af524ba6276f6b50db9db32d6e5f/3-good-buys-for-autumn.jpg" /> <img width="4568" height="4568" width_o="4568" height_o="4568" data-src="https://freight.cargo.site/t/original/i/330d68a49b08623705f930650526b9c61b6b437b2dc54afb6ef68a6f91cafbc1/go-logo-experiment_02.jpg" data-mid="209678202" border="0" src="https://freight.cargo.site/w/1000/i/330d68a49b08623705f930650526b9c61b6b437b2dc54afb6ef68a6f91cafbc1/go-logo-experiment_02.jpg" /> <img width="4760" height="4759" width_o="4760" height_o="4759" data-src="https://freight.cargo.site/t/original/i/cb38b94e8e19f85d29f9aaf0b3eb03bf0cff9352aa871bde23d4b1f2eea855a4/half-term-ideas_01.jpg" data-mid="209678217" border="0" src="https://freight.cargo.site/w/1000/i/cb38b94e8e19f85d29f9aaf0b3eb03bf0cff9352aa871bde23d4b1f2eea855a4/half-term-ideas_01.jpg" /> Selection of digital assets created for organic social <img width="4320" height="4320" width_o="4320" height_o="4320" data-src="https://freight.cargo.site/t/original/i/d5a6f83449561f2a68d31b3ef835bfa4b6be1b4224ed19937c15b11d529d707f/1_1-3.jpg" data-mid="209680342" border="0" src="https://freight.cargo.site/w/1000/i/d5a6f83449561f2a68d31b3ef835bfa4b6be1b4224ed19937c15b11d529d707f/1_1-3.jpg" /> <img width="4320" height="4320" width_o="4320" height_o="4320" data-src="https://freight.cargo.site/t/original/i/82f36b2114bc3f3f1fb1480e2f775afd6b28ce63b106c5b6a48d559b778b1de9/1_1-4.jpg" data-mid="209680328" border="0" src="https://freight.cargo.site/w/1000/i/82f36b2114bc3f3f1fb1480e2f775afd6b28ce63b106c5b6a48d559b778b1de9/1_1-4.jpg" /> <img width="5276" height="3668" width_o="5276" height_o="3668" data-src="https://freight.cargo.site/t/original/i/59cf80852f7c5363c88cb6c4de7b9618f613e8d8fd4767e2c35ae835ac6425ef/go-henry-lp-pokemon-01.gif" data-mid="250753446" border="0" src="https://freight.cargo.site/w/1000/i/59cf80852f7c5363c88cb6c4de7b9618f613e8d8fd4767e2c35ae835ac6425ef/go-henry-lp-pokemon-01.gif" /> Pokemon Campaign: 2024 <img width="1280" height="769" width_o="1280" height_o="769" data-src="https://freight.cargo.site/t/original/i/bb3ecef95c3d75681cd2ff35562f70f05aa05e498ae5581440ead1c6228d98b2/leaflet_design_3.jpg" data-mid="250748982" border="0" src="https://freight.cargo.site/w/1000/i/bb3ecef95c3d75681cd2ff35562f70f05aa05e498ae5581440ead1c6228d98b2/leaflet_design_3.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/7d4bb47b4821d4169b5a63e1b13188c79a1f42133e8d67956f83db25b879a515/front-and-back-cover-spread.jpg" data-mid="209678809" border="0" src="https://freight.cargo.site/w/1000/i/7d4bb47b4821d4169b5a63e1b13188c79a1f42133e8d67956f83db25b879a515/front-and-back-cover-spread.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/7bdac9343bcf9b8a82bebc877f2bea263801eac459fcbe9626f447a03cd4d48f/GoHenry-Manifesto_Second-Draft2.jpg" data-mid="209678394" border="0" src="https://freight.cargo.site/w/1000/i/7bdac9343bcf9b8a82bebc877f2bea263801eac459fcbe9626f447a03cd4d48f/GoHenry-Manifesto_Second-Draft2.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/26f1301dee2c9633b802a723d87b500b0fe3086f24c53edfb90f262123152703/GoHenry-Manifesto_Second-Draft3.jpg" data-mid="209678395" border="0" src="https://freight.cargo.site/w/1000/i/26f1301dee2c9633b802a723d87b500b0fe3086f24c53edfb90f262123152703/GoHenry-Manifesto_Second-Draft3.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/6527d21df3ff3f077768347006aea81fb2ab6675de162745f52fec2f78e73e7c/GoHenry-Manifesto_Second-Draft4.jpg" data-mid="209678398" border="0" src="https://freight.cargo.site/w/1000/i/6527d21df3ff3f077768347006aea81fb2ab6675de162745f52fec2f78e73e7c/GoHenry-Manifesto_Second-Draft4.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/c4ad59d6d058f571be73de4448056123c210c3ea16a745ddaf458df977a2aa01/GoHenry-Manifesto_Second-Draft5.jpg" data-mid="209678401" border="0" src="https://freight.cargo.site/w/1000/i/c4ad59d6d058f571be73de4448056123c210c3ea16a745ddaf458df977a2aa01/GoHenry-Manifesto_Second-Draft5.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/074224e3540d1df32ec9879c033639b94f3ac24ffb3454b30d13e5edf339deb0/GoHenry-Manifesto_Second-Draft6.jpg" data-mid="209678403" border="0" src="https://freight.cargo.site/w/1000/i/074224e3540d1df32ec9879c033639b94f3ac24ffb3454b30d13e5edf339deb0/GoHenry-Manifesto_Second-Draft6.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/e23a589e751959250944979b8648f137b79fa86c51d710514a77e2c48d5b7221/GoHenry-Manifesto_Second-Draft7.jpg" data-mid="209678405" border="0" src="https://freight.cargo.site/w/1000/i/e23a589e751959250944979b8648f137b79fa86c51d710514a77e2c48d5b7221/GoHenry-Manifesto_Second-Draft7.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/67bc809b38188a817a2fa593bfbcb84994b3d5498aec01ba6a6778f85a5cb0f1/GoHenry-Manifesto_Second-Draft8.jpg" data-mid="209678406" border="0" src="https://freight.cargo.site/w/1000/i/67bc809b38188a817a2fa593bfbcb84994b3d5498aec01ba6a6778f85a5cb0f1/GoHenry-Manifesto_Second-Draft8.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/109b0b81722745d91a0f68ab709de71060abadda6239adff81d732bbb3115d43/GoHenry-Manifesto_Second-Draft9.jpg" data-mid="209678408" border="0" src="https://freight.cargo.site/w/1000/i/109b0b81722745d91a0f68ab709de71060abadda6239adff81d732bbb3115d43/GoHenry-Manifesto_Second-Draft9.jpg" /> <img width="3496" height="2480" width_o="3496" height_o="2480" data-src="https://freight.cargo.site/t/original/i/bc0c7642a54fa59068508487f203001deadfe74561b0142fb96bc135068ac08f/GoHenry-Manifesto_Second-Draft10.jpg" data-mid="209678409" border="0" src="https://freight.cargo.site/w/1000/i/bc0c7642a54fa59068508487f203001deadfe74561b0142fb96bc135068ac08f/GoHenry-Manifesto_Second-Draft10.jpg" /> The GoHenry Financial Education Manifesto: 2024 https://olivia-fairbairn.com/Flo-Boheme Tue, 17 Aug 2021 12:53:20 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Flo-Boheme 1. Flo Boheme Branding ︎ Photography ︎ Content Creation&nbsp; 2023 – Present In 2023, I founded my own jewellery business, Flo Boheme, as a way to bring together my love of making and visual storytelling. The name pays homage to the creative women in my family, with Florence belonging to my great-grandmother, while Boheme reflects the free-spirited nature of the pieces I design and make for fellow magpies and vintage lovers, often incorporating unique second-hand charms and beads. Flo Boheme has become an opportunity to explore my design practice beyond it’s typical realms, developing a distinctive visual identity inspired by my love of flowers, vintage treasures and unexpected combinations. Through a mix of typography, imagery and organic motifs, I created a playful, romantic identity that feels cohesive. I’ve art-directed and designed every touchpoint of the brand, from the logo, packaging and website to product photography, social media assets and copywriting, carefully considering how each element works together to communicate the brand’s personality. Taking ownership of the entire creative process has allowed me to develop my skills across multiple disciplines, translating an initial concept into a fully realised brand with a clear and considered visual language – whilst also having a fun creative personal creative outlet. <img width="3509" height="1624" width_o="3509" height_o="1624" data-src="https://freight.cargo.site/t/original/i/a64398fc32f5bb17cf1668578e9347c8056e09d79cf04234505a0120de2a3f00/Flo-Boheme-Visual-Identity_2023_flo-boheme-logo-narrow.png" data-mid="171601727" border="0" src="https://freight.cargo.site/w/1000/i/a64398fc32f5bb17cf1668578e9347c8056e09d79cf04234505a0120de2a3f00/Flo-Boheme-Visual-Identity_2023_flo-boheme-logo-narrow.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/071b5efb23888bdf6ea2c2ada3811ed14771d278ea2cb2056f59593d9c60ce2c/flo-boheme-insta-copy.jpg" data-mid="253656849" border="0" src="https://freight.cargo.site/w/1000/i/071b5efb23888bdf6ea2c2ada3811ed14771d278ea2cb2056f59593d9c60ce2c/flo-boheme-insta-copy.jpg" /> <img width="1749" height="1241" width_o="1749" height_o="1241" data-src="https://freight.cargo.site/t/original/i/b1347bc439be517956c4ecde8428e07f3c0f395e7f92d6a5353605470be9d2e9/Thank-You-Note-New_Flo-Boheme-design-2.jpg" data-mid="171602248" border="0" src="https://freight.cargo.site/w/1000/i/b1347bc439be517956c4ecde8428e07f3c0f395e7f92d6a5353605470be9d2e9/Thank-You-Note-New_Flo-Boheme-design-2.jpg" /> <img width="4781" height="3315" width_o="4781" height_o="3315" data-src="https://freight.cargo.site/t/original/i/2f98e075adc55a62580772a50a8b95e439c8181f94dce8b53b84859d41bd0c52/flo-boheme-website_01.jpg" data-mid="246596677" border="0" src="https://freight.cargo.site/w/1000/i/2f98e075adc55a62580772a50a8b95e439c8181f94dce8b53b84859d41bd0c52/flo-boheme-website_01.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/92a18083618d51d77ac8ae06faa8530892e5ba7b4bfb386a7b13d242f4d81666/_DSC1640-edit.jpg" data-mid="253624523" border="0" src="https://freight.cargo.site/w/1000/i/92a18083618d51d77ac8ae06faa8530892e5ba7b4bfb386a7b13d242f4d81666/_DSC1640-edit.jpg" /> I’ve managed to grow my small business alongside being in full-time employment and have held a stall at 3 different London markets (including Salad Day’s Market) as well as hosting my own jewellery events, showcasing my strong work ethic, dedication and creativity. <img width="4781" height="3315" width_o="4781" height_o="3315" data-src="https://freight.cargo.site/t/original/i/c2cc1f0c63bcc9e17585862f3862f82e146b4a0f94cb5bf67b716ebadd502014/flo-boheme-website_04.jpg" data-mid="246596698" border="0" src="https://freight.cargo.site/w/1000/i/c2cc1f0c63bcc9e17585862f3862f82e146b4a0f94cb5bf67b716ebadd502014/flo-boheme-website_04.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/cdc84b952328b3443abb1669529c1cf56b54d00016bf6c4039be64465dd3b654/Flo-Boheme-Visual-Identity-03.jpg" data-mid="116654165" border="0" src="https://freight.cargo.site/w/1000/i/cdc84b952328b3443abb1669529c1cf56b54d00016bf6c4039be64465dd3b654/Flo-Boheme-Visual-Identity-03.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/bba2268b352edc0cd86ff4e0ab1386d40172d1b3cc60601d3b28b60bfa804618/the-etta-cerise_hero.jpg" data-mid="253624532" border="0" src="https://freight.cargo.site/w/1000/i/bba2268b352edc0cd86ff4e0ab1386d40172d1b3cc60601d3b28b60bfa804618/the-etta-cerise_hero.jpg" /> <img width="4781" height="3315" width_o="4781" height_o="3315" data-src="https://freight.cargo.site/t/original/i/1953aef5952086740ed728ff60e09b890acf84fcfafa69af812405a7b6decb9b/flo-boheme-website_05.jpg" data-mid="246596699" border="0" src="https://freight.cargo.site/w/1000/i/1953aef5952086740ed728ff60e09b890acf84fcfafa69af812405a7b6decb9b/flo-boheme-website_05.jpg" /> @flo.boheme | flo-boheme.square.site https://olivia-fairbairn.com/Biophilia Tue, 06 Jul 2021 14:44:22 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Biophilia 2. Biophilia, Urban Living and Digital Depletion: How to Reconnect with Nature and Those Around You Publication Design ︎ Photography ︎ Print Production&nbsp;︎ Copywriting 2021 Biophilia, Urban Living and Digital Depletion: How to Reconnect with Nature and Those Around You is part interactive manual, part inspiration source, that intends to discuss the multiplicity of benefits that nature can have on our physical and mental health, particularly for those living in cities. It’s about the importance of taking time away from the screen and embracing tactility: whether that’s feeling the soft petals of a rose, the peeling bark of a birch tree or noticing the texture as you turn the pages in this publication.&nbsp; <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/c23b6979bd6314a8c4a7ba660791c36f3cc60f87fdb0f122baa89872ea119cd2/biophilia-new.jpg" data-mid="113972555" border="0" src="https://freight.cargo.site/w/1000/i/c23b6979bd6314a8c4a7ba660791c36f3cc60f87fdb0f122baa89872ea119cd2/biophilia-new.jpg" /> I illustrated, designed, wrote and produced the risograph publication in an edition of 50. Edition of 50 ︎&nbsp;186 mm x 130 mm ︎ Risograph Printed ︎ 44 Page&nbsp;︎ Spiral Bound ︎ Printed on GF Smith Colourplan and Favini Crush Corn&nbsp; <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/80c0d5cf95994149742220a19ca4f64830234d516a81e5e3dbd62c9b4355c5a2/biophilia-new-1-2.jpg" data-mid="113972748" border="0" src="https://freight.cargo.site/w/1000/i/80c0d5cf95994149742220a19ca4f64830234d516a81e5e3dbd62c9b4355c5a2/biophilia-new-1-2.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/a1777f12d6869ee72ec6945e7ac817d73a016d7c7040e67b249b9557c691891a/Portfolio-Biophilia-36.jpg" data-mid="113195449" border="0" src="https://freight.cargo.site/w/1000/i/a1777f12d6869ee72ec6945e7ac817d73a016d7c7040e67b249b9557c691891a/Portfolio-Biophilia-36.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/02ff514feebf149e640efe72e786f553de596410e3dff5b4dccd37743b0a2297/Portfolio-Biophilia-40.jpg" data-mid="170958588" border="0" src="https://freight.cargo.site/w/1000/i/02ff514feebf149e640efe72e786f553de596410e3dff5b4dccd37743b0a2297/Portfolio-Biophilia-40.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/d4b0446586f034aae38bcec69975f65eb8a1d4fa987f42762bf16f5df02a44be/biophilia-new-intro-page.jpg" data-mid="113575980" border="0" src="https://freight.cargo.site/w/1000/i/d4b0446586f034aae38bcec69975f65eb8a1d4fa987f42762bf16f5df02a44be/biophilia-new-intro-page.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/ee3a656344dbffa916aa03dbd0f89455f17a72483235851aee522d6d3c06d965/biophilia-new.jpg" data-mid="113636100" border="0" src="https://freight.cargo.site/w/1000/i/ee3a656344dbffa916aa03dbd0f89455f17a72483235851aee522d6d3c06d965/biophilia-new.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/d00fd59e43b947ff89eed8040b436d4b160fbe73970435facb77533680fb2625/Portfolio-Biophilia-49.jpg" data-mid="113195457" border="0" src="https://freight.cargo.site/w/1000/i/d00fd59e43b947ff89eed8040b436d4b160fbe73970435facb77533680fb2625/Portfolio-Biophilia-49.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/652b61762afd8ce21c5d3adb6f7b24b78b2eb2b53362605677d8c5c886be9c09/biophilia-new-3-3.jpg" data-mid="113973006" border="0" src="https://freight.cargo.site/w/1000/i/652b61762afd8ce21c5d3adb6f7b24b78b2eb2b53362605677d8c5c886be9c09/biophilia-new-3-3.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/91bcd5d9707569845cd6f06c223781c854b86c54b89b0d1d7a11d8197974f4a5/Portfolio-Biophilia-57.jpg" data-mid="113195461" border="0" src="https://freight.cargo.site/w/1000/i/91bcd5d9707569845cd6f06c223781c854b86c54b89b0d1d7a11d8197974f4a5/Portfolio-Biophilia-57.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/72c1f343233377bce29f5e5f00bb1de537fc03d173e3b27da8aa04b0151f4635/biophilia-new-3-2.jpg" data-mid="113972747" border="0" src="https://freight.cargo.site/w/1000/i/72c1f343233377bce29f5e5f00bb1de537fc03d173e3b27da8aa04b0151f4635/biophilia-new-3-2.jpg" /> Through a series of interactive — including tear-out herb garden labels, tear-out whimsical ‘forest bathing’ invites and a pull-out poster — the reader is guided on how to implement small changes in their daily routine and their existing relationship with nature, to positively affect their life as well as suggesting ways nature can facilitate more meaningful social interactions.&nbsp; <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/60838bf5306591365f115b236db705ab954a8499e7e1aa8539acfcaa9480b359/biophilia-brighter.jpg" data-mid="113196072" border="0" src="https://freight.cargo.site/w/1000/i/60838bf5306591365f115b236db705ab954a8499e7e1aa8539acfcaa9480b359/biophilia-brighter.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/5feeeefb64b2a92f480f3fcbe3b6f880992e00e8b7c03c1c56708fd975881c13/biophilia-brighter-1.jpg" data-mid="113196067" border="0" src="https://freight.cargo.site/w/1000/i/5feeeefb64b2a92f480f3fcbe3b6f880992e00e8b7c03c1c56708fd975881c13/biophilia-brighter-1.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/07dde7304d070c7192191de109caec9151221907a48bdca671901b2ed04ec4b1/Interactive-Biophilia-27.jpg" data-mid="113535502" border="0" src="https://freight.cargo.site/w/1000/i/07dde7304d070c7192191de109caec9151221907a48bdca671901b2ed04ec4b1/Interactive-Biophilia-27.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/dd55442509750d230f10e9e939905d550df9746f2712c80146696c940425875f/Interactive-Biophilia-23.jpg" data-mid="113535806" border="0" src="https://freight.cargo.site/w/1000/i/dd55442509750d230f10e9e939905d550df9746f2712c80146696c940425875f/Interactive-Biophilia-23.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/71d7342c5ffed2f80f6dfc7375326b71a2cb3f67d7e4e68c9ced2707598468f0/biophilia-brighter-5.jpg" data-mid="113196071" border="0" src="https://freight.cargo.site/w/1000/i/71d7342c5ffed2f80f6dfc7375326b71a2cb3f67d7e4e68c9ced2707598468f0/biophilia-brighter-5.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/5a82265118deb8349a79cefe721d25c9c489ceb8e5709c3d461d80b2338e5b8c/biophilia-brighter-3.jpg" data-mid="113196069" border="0" src="https://freight.cargo.site/w/1000/i/5a82265118deb8349a79cefe721d25c9c489ceb8e5709c3d461d80b2338e5b8c/biophilia-brighter-3.jpg" /> <img width="5278" height="3635" width_o="5278" height_o="3635" data-src="https://freight.cargo.site/t/original/i/afee3801be13e4f0d3979390a6ad354df407f82830cc8c6e3e971f0ef6146e71/Portfolio-Biophilia-52.jpg" data-mid="113195459" border="0" src="https://freight.cargo.site/w/1000/i/afee3801be13e4f0d3979390a6ad354df407f82830cc8c6e3e971f0ef6146e71/Portfolio-Biophilia-52.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/6776c9d4fdfda8fa1cc5ec3ffd8d5962c24e7a106af1549ab540b0c54b9c0cac/Portfolio-Biophilia-84.jpg" data-mid="113574592" border="0" src="https://freight.cargo.site/w/1000/i/6776c9d4fdfda8fa1cc5ec3ffd8d5962c24e7a106af1549ab540b0c54b9c0cac/Portfolio-Biophilia-84.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/8c1d8b91cf55e21f4c95d3e4d2bdc88b8b69fc892bf0c2b1921827a42007e518/biophilia-new-3.jpg" data-mid="113637577" border="0" src="https://freight.cargo.site/w/1000/i/8c1d8b91cf55e21f4c95d3e4d2bdc88b8b69fc892bf0c2b1921827a42007e518/biophilia-new-3.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/cb8bf854d28bc8657732f852fe9c4deb8c3aaa1a3be565a79b1fc38d068b6724/biophilia-new-12.jpg" data-mid="113636104" border="0" src="https://freight.cargo.site/w/1000/i/cb8bf854d28bc8657732f852fe9c4deb8c3aaa1a3be565a79b1fc38d068b6724/biophilia-new-12.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/97aa75a42e888d6fee9bf82dd2ea528f5da79c10dde802da839f9f70834f6340/Portfolio-Biophilia-71.jpg" data-mid="113637153" border="0" src="https://freight.cargo.site/w/1000/i/97aa75a42e888d6fee9bf82dd2ea528f5da79c10dde802da839f9f70834f6340/Portfolio-Biophilia-71.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/87c1dc5dd733357f69db97a40852b492f4cdd7f5a655ccb35bc19d93f16b41b0/Portfolio-Biophilia-31.jpg" data-mid="113195450" border="0" src="https://freight.cargo.site/w/1000/i/87c1dc5dd733357f69db97a40852b492f4cdd7f5a655ccb35bc19d93f16b41b0/Portfolio-Biophilia-31.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/24c359c603dc7dab7dcd4569e2f693990a363f7036413c828ba0e8c932c54adf/biophilia-new-07.jpg" data-mid="113636097" border="0" src="https://freight.cargo.site/w/1000/i/24c359c603dc7dab7dcd4569e2f693990a363f7036413c828ba0e8c932c54adf/biophilia-new-07.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/27de0d5f0b31d0057bb2a403fe481d438a49d29265812f4df9e8f721c9461f77/Portfolio-Biophilia-69.jpg" data-mid="113195469" border="0" src="https://freight.cargo.site/w/1000/i/27de0d5f0b31d0057bb2a403fe481d438a49d29265812f4df9e8f721c9461f77/Portfolio-Biophilia-69.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/d31b846d2b41842679f3e038c6251b0a2c80383214faf9ef90698cc20e62f2f2/Portfolio-Biophilia-46.jpg" data-mid="113195456" border="0" src="https://freight.cargo.site/w/1000/i/d31b846d2b41842679f3e038c6251b0a2c80383214faf9ef90698cc20e62f2f2/Portfolio-Biophilia-46.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/ab937e2488bdc2aabbf79da67c8b05bb1da0247e6380a2487c9843c0c68df9db/biophilia-new-2-2.jpg" data-mid="113972745" border="0" src="https://freight.cargo.site/w/1000/i/ab937e2488bdc2aabbf79da67c8b05bb1da0247e6380a2487c9843c0c68df9db/biophilia-new-2-2.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/797a8bb222e46123eda05d6937fe2fcbc67b2462f704ca7c9c23b37d0bff4ac9/Portfolio-Biophilia-55.jpg" data-mid="113195458" border="0" src="https://freight.cargo.site/w/1000/i/797a8bb222e46123eda05d6937fe2fcbc67b2462f704ca7c9c23b37d0bff4ac9/Portfolio-Biophilia-55.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/a0b69223337d4726465d0343c5b2e371e9ac453dbd601820b5b8e9948c0e7d5f/Portfolio-Biophilia-68.jpg" data-mid="113195465" border="0" src="https://freight.cargo.site/w/1000/i/a0b69223337d4726465d0343c5b2e371e9ac453dbd601820b5b8e9948c0e7d5f/Portfolio-Biophilia-68.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/23fc678163f8ef75ea0d8cd94af872a9d0adb9dcd23d48333173a506550f4f2b/Portfolio-Biophilia-47.jpg" data-mid="113574589" border="0" src="https://freight.cargo.site/w/1000/i/23fc678163f8ef75ea0d8cd94af872a9d0adb9dcd23d48333173a506550f4f2b/Portfolio-Biophilia-47.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/85e1a8c0a5d0125a081c33deb8345d6483a5c695da483955b53cf7244e166e5e/Portfolio-Biophilia-44.jpg" data-mid="113195454" border="0" src="https://freight.cargo.site/w/1000/i/85e1a8c0a5d0125a081c33deb8345d6483a5c695da483955b53cf7244e166e5e/Portfolio-Biophilia-44.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/473f547901540c8403c44482a5d2dea5d600de5900ce6555db11abbd81eb048d/Portfolio-Biophilia-43.jpg" data-mid="113195453" border="0" src="https://freight.cargo.site/w/1000/i/473f547901540c8403c44482a5d2dea5d600de5900ce6555db11abbd81eb048d/Portfolio-Biophilia-43.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/d988405e4ffb3d03ea0b2e3604bd507ca9f8919c0822ad8c40c7bf8642ff702f/biophilia-new-8.jpg" data-mid="113972553" border="0" src="https://freight.cargo.site/w/1000/i/d988405e4ffb3d03ea0b2e3604bd507ca9f8919c0822ad8c40c7bf8642ff702f/biophilia-new-8.jpg" /> https://olivia-fairbairn.com/Interactive-Print Wed, 07 Jul 2021 22:16:13 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Interactive-Print 3. Interactive Print Publication Design ︎ Print Production&nbsp;︎ Typography 2021 Interactive Print: How can the printed page maximize interactivity to reinterpret, revive and record forms of social connection? is a research essay that I wrote, designed, and produced, synthesising my final year projects that I created on the Central Saint Martins BA (Hons) Graphic Communication Design Course. The projects, and subsequently this essay, investigate how interactivity can exist within the printed page. As a designer, I intend to build upon the history of interaction within print-based design, to explore the printed page as a vehicle for reconnecting and sharing, believing the material artefacts we possess in turn create opportunities for us to personally interact with those around us. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/685e060f0783b4eedcdb14046897a07a741f215e1083969bce2f1982b113ff09/Portfolio-Biophilia-Less-Shadow-05.jpg" data-mid="113536960" border="0" src="https://freight.cargo.site/w/1000/i/685e060f0783b4eedcdb14046897a07a741f215e1083969bce2f1982b113ff09/Portfolio-Biophilia-Less-Shadow-05.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/4d93a93c16f9a922d9db720fd2419f22f0fa0be2a72dcfc6400b48e06da22498/CR-Resized-3.jpg" data-mid="113537498" border="0" src="https://freight.cargo.site/w/1000/i/4d93a93c16f9a922d9db720fd2419f22f0fa0be2a72dcfc6400b48e06da22498/CR-Resized-3.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/791553e3c6a33673851f9f00fe09c856c64c571613f724d0dd664bfa670f4fab/Portfolio-Biophilia-Less-Shadow-07.jpg" data-mid="113537051" border="0" src="https://freight.cargo.site/w/1000/i/791553e3c6a33673851f9f00fe09c856c64c571613f724d0dd664bfa670f4fab/Portfolio-Biophilia-Less-Shadow-07.jpg" /> The essay answers the question both in content and in form. Designed in an inherently meta-approach, I created perforated, tear-able bookmarks that act as business cards. These business cards appear at the start of the three chapters within the essay, as well as featuring on the cover. This translation of interaction not only encourages further interaction with a printed book, but also provides a space for social connection, and hopefully for me, a social interaction in the form of a new associate within the design world. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/a400a0416c1592e8b6be86fe6f469aedaa8918699e65d81e175c266de483b534/CR-Resized-5.jpg" data-mid="113537500" border="0" src="https://freight.cargo.site/w/1000/i/a400a0416c1592e8b6be86fe6f469aedaa8918699e65d81e175c266de483b534/CR-Resized-5.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/0881cb9d1b3ef977422d660f884f3a6ce773911b97232a72cf584d477c8d877b/CR-Resized-2.jpg" data-mid="113537497" border="0" src="https://freight.cargo.site/w/1000/i/0881cb9d1b3ef977422d660f884f3a6ce773911b97232a72cf584d477c8d877b/CR-Resized-2.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/60ba3852eb5d097f6635060108e56d38d9a8e2ee85142aec5382353d974cf26a/CR-Resized-7.jpg" data-mid="113537719" border="0" src="https://freight.cargo.site/w/1000/i/60ba3852eb5d097f6635060108e56d38d9a8e2ee85142aec5382353d974cf26a/CR-Resized-7.jpg" /> The smaller insert pages share excerpts of interviews I conducted interviews with two graphics designers, Jason Wolfe and Imi Read, who share a similar affinity with the printed page and publishing. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/0584ada0cff8a52cd53f289b238d1479a57b8b72d457c77c351ec178b881232c/CR-Resized-1.jpg" data-mid="113537496" border="0" src="https://freight.cargo.site/w/1000/i/0584ada0cff8a52cd53f289b238d1479a57b8b72d457c77c351ec178b881232c/CR-Resized-1.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/c849cb2dfe32e8adffe6ff58621f6280b14f023a650d9820a0589d2ea99acdc8/Portfolio-Biophilia-Less-Shadow-34.jpg" data-mid="113536958" border="0" src="https://freight.cargo.site/w/1000/i/c849cb2dfe32e8adffe6ff58621f6280b14f023a650d9820a0589d2ea99acdc8/Portfolio-Biophilia-Less-Shadow-34.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/7256aa3c6f1ae38a86f0fc6a1aa8b31be56a27236352439c01f4f2c385020eaa/Portfolio-Biophilia-Less-Shadow-21.jpg" data-mid="113537042" border="0" src="https://freight.cargo.site/w/1000/i/7256aa3c6f1ae38a86f0fc6a1aa8b31be56a27236352439c01f4f2c385020eaa/Portfolio-Biophilia-Less-Shadow-21.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/b5a5bb19ea7e61dadaa2339e2da032db58eae55f9a8ea82f25142225ea69b18c/Portfolio-Biophilia-Less-Shadow-08.jpg" data-mid="113537205" border="0" src="https://freight.cargo.site/w/1000/i/b5a5bb19ea7e61dadaa2339e2da032db58eae55f9a8ea82f25142225ea69b18c/Portfolio-Biophilia-Less-Shadow-08.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/fbcfbd164ec0efe0318890e6a299a24bc68e1ca1a4f9a81311b70adbab402430/CR-Resized-8.jpg" data-mid="113537720" border="0" src="https://freight.cargo.site/w/1000/i/fbcfbd164ec0efe0318890e6a299a24bc68e1ca1a4f9a81311b70adbab402430/CR-Resized-8.jpg" /> https://olivia-fairbairn.com/Matisse-An-Inclusive-Art-Guide Wed, 07 Jul 2021 22:17:02 +0000 Olivia Fairbairn https://olivia-fairbairn.com/Matisse-An-Inclusive-Art-Guide 4. Matisse: An Inclusive Art Guide Publication Design ︎ Print Production&nbsp; 2020 As a frequent gallery and museum visitor, I noticed that exhibition guides for partially sighted audiences often lacked personality and failed to reflect the visual language of the artwork they described. This inspired me to create Matisse: The Cut-Outs, a tactile, large-format art guide that challenges conventional printed matter through embossing, QR codes and a playful yet practical graphic language. Carefully designed with accessibility in mind, the publication offers a more engaging, sensory experience of art, encouraging partially sighted readers to explore an artist’s world alongside their fully sighted friends and family. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/ebb2e73282808ad97942803bd6a576d5cfdb8c9878c1d952cb715781c5479b0e/Matisse-New-25.jpg" data-mid="114228111" border="0" src="https://freight.cargo.site/w/1000/i/ebb2e73282808ad97942803bd6a576d5cfdb8c9878c1d952cb715781c5479b0e/Matisse-New-25.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/c5a23d4a392b7e56281c1737a5a78b9ace38c0df904dec1b5aed1f08932ee802/Matisse-New-12.jpg" data-mid="114228096" border="0" src="https://freight.cargo.site/w/1000/i/c5a23d4a392b7e56281c1737a5a78b9ace38c0df904dec1b5aed1f08932ee802/Matisse-New-12.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/8905261d7b3c81c38bc61c9d2870924a7a5c169796e6345378f292b193da78c7/Matisse-New-22.jpg" data-mid="114228108" border="0" src="https://freight.cargo.site/w/1000/i/8905261d7b3c81c38bc61c9d2870924a7a5c169796e6345378f292b193da78c7/Matisse-New-22.jpg" /> 297 mm x 210 mm&nbsp;︎ Saddle-Stitched&nbsp;︎&nbsp;Inkjet Printed ︎ Embossed Inserts &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Through my collaboration with the Royal National Institute of Blind People (RNIB), I was connected with Vicky, a partially sighted woman who is registered blind. I sent her a copy of my publication to gather first-hand feedback from someone whose lived experience aligned with my intended audience, allowing me to evaluate the accessibility and effectiveness of my design decisions from a user-centred perspective. ︎︎︎Vicky shared: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; “I think it’s a great concept. I like the inserted pictures and shapes throughout and enjoyed looking at the extra embossed pieces of paper. This helped me to make sense of the narrative as I do have some peripheral sight. Embedding the QR codes is a great idea as it offered up some nice audible contrasts and extra narrative which added to the experience. I knew nothing about Matisse so found the narrative very interesting!” <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/a0c102b733c27cf948b175d27e7f247e3e996cf74c10326110829d53947db41f/matisse-book-6.jpg" data-mid="113593065" border="0" src="https://freight.cargo.site/w/1000/i/a0c102b733c27cf948b175d27e7f247e3e996cf74c10326110829d53947db41f/matisse-book-6.jpg" /> The layout, typeface choice, point size and alignment were all aspects that needed special consideration. Following guidelines created by the RNIB to help with the design of exhibition content for partially individuals, I discovered that all text should be aligned left, line lengths should be a maximum of 50-75 characters and leading should be increased to aid legibility. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/a9fc628d226179e05b4aa5279a1c83a80a1aefa4246d3a49b740e5d7e29c51a3/Matisse-New-08.jpg" data-mid="114228092" border="0" src="https://freight.cargo.site/w/1000/i/a9fc628d226179e05b4aa5279a1c83a80a1aefa4246d3a49b740e5d7e29c51a3/Matisse-New-08.jpg" /> By embossing shapes from Matisse’s collages into the publication, I aimed to create a shared point of connection between sighted and partially sighted readers, allowing both to experience his work through an unfamiliar sensory perspective and opening up opportunities for meaningful conversation. To preserve the legibility and flow of the written narrative, I chose to present the embossed forms on smaller, separate inserts, allowing the tactile elements to be explored independently without interrupting the reading experience. <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/48e2595f7aa61c95662df1a69fd5af5fb7f5856dc9ae5cda94a0a73c5ed062f8/Matisse-New-01.jpg" data-mid="114228083" border="0" src="https://freight.cargo.site/w/1000/i/48e2595f7aa61c95662df1a69fd5af5fb7f5856dc9ae5cda94a0a73c5ed062f8/Matisse-New-01.jpg" />