1. Fenton
Content Creation ︎ Print Collateral ︎ Web Design
2021-2022
Fenton is a contemporary take on your typical fine jewellery brand, specialising in creating heirloom pieces from gemstones and solar diamonds in a responsible and transparent way.
From creating and managing content across social platforms to working on print collateral for christmas and product brochures, and creating adverts to appear across the Daily Mail, Metro and iNews – my role was as varied as it was exciting. I brought a polished design language to Fenton, which was especially executed with my ownership of all social channels.
Creating content for our social platforms, naturally coincided with my love for photography. Above is a small selection of the photos I took for organic socials, with some being chosen to appear on site too.
Being a start-up Fenton was constantly developing and working to tight deadlines, which led to me stepping in to shoot products for the Pearl Collection launch.
Being a start-up Fenton was constantly developing and working to tight deadlines, which led to me stepping in to shoot products for the Pearl Collection launch.
Graphic devices I created were key for Fenton’s seasonal campaigns – for Christmas 2022 I devised a stamp concept. The nature of the device meant it could perform as both a seasonal version of the Fenton monogram, contain key messaging call-outs and later stress urgency with last order dates.
Here I showcase the final graphic devices used in social media assets and within the Christmas leaflet.
Below is a selection of spreads from one of the printed projects I designed. Intended to target those in the market for wedding jewellery, I managed the project from start to finish: from the design and feedback stages to print production and ensuring it was delivered to the National Wedding Show event we attended, on time.
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