1. Fenton
Content Creation ︎ Print Collateral ︎ Web Design
2021-2022
Fenton is a contemporary fine jewellery brand, creating heirloom-quality pieces with responsibly sourced gemstones and lab-grown diamonds, underpinned by a commitment to transparency and craftsmanship.
During my time at the brand, I shaped the brand's visual identity across both digital and print touchpoints. My role spanned the creation and management of social content, the design and production of seasonal campaigns and printed collateral—including Christmas lookbooks and product brochures—and the development of advertising creative for national publications such as the Daily Mail, Metro and iNews. Across every channel, I established and maintained a refined, cohesive design language, taking ownership of Fenton's social presence while ensuring consistency and quality across all brand communications.
I led the end-to-end design and print production of the Christmas Lookbook and Wedding Jewellery Guide (above), overseeing every stage from concept to delivery and ensuring both were produced seamlessly and ready for the National Wedding Show.
Creating content for our social platforms, naturally coincided with my love for photography. Above is a small selection of the photos I took for organic socials, with some being chosen to appear on site too.
Being a start-up Fenton was constantly developing and working to tight deadlines, which led to me stepping in to shoot products for the Pearl Collection launch.
Being a start-up Fenton was constantly developing and working to tight deadlines, which led to me stepping in to shoot products for the Pearl Collection launch.
