1. Flo Boheme
Branding ︎ Photography ︎ Content Creation
2023 – Present
In 2023, I founded my own jewellery business, Flo Boheme, as a way to bring together my love of making and visual storytelling. The name pays homage to the creative women in my family, with Florence belonging to my great-grandmother, while Boheme reflects the free-spirited nature of the pieces I design and make for fellow magpies and vintage lovers, often incorporating unique second-hand charms and beads.
Flo Boheme has become an opportunity to explore my design practice beyond it’s typical realms, developing a distinctive visual identity inspired by my love of flowers, vintage treasures and unexpected combinations. Through a mix of typography, imagery and organic motifs, I created a playful, romantic identity that feels cohesive. I’ve art-directed and designed every touchpoint of the brand, from the logo, packaging and website to product photography, social media assets and copywriting, carefully considering how each element works together to communicate the brand’s personality. Taking ownership of the entire creative process has allowed me to develop my skills across multiple disciplines, translating an initial concept into a fully realised brand with a clear and considered visual language – whilst also having a fun creative personal creative outlet.
I’ve managed to grow my small business alongside being in full-time employment and have held a stall at 3 different London markets (including Salad Day’s Market) as well as hosting my own jewellery events, showcasing my strong work ethic, dedication and creativity.
@flo.boheme | flo-boheme.square.site