1. GoHenry
Figma ︎ Branding ︎ Web Design ︎ Digital Content
2023-2024
GoHenry is the UK’s No1 debit card and app for kids with the mission to make every child smart with money. They offer over 45+ card designs, some of which I had the pleasure of designing, often in collaboration with partners such as Pokémon/Nintendo, Universal Pictures and the Lionesses football team. Founded in 2012, they’ve helped over 2 million children start their money learning journey and continue to do so through their relentless campaigning, including a manifesto that I designed for the upcoming general election in autumn 2024.
Whilst in my role, I managed the quality of design throughout all stages of a project to ensure campaigns across multiple touchpoints were delivered sucessfully. I contributed to the re-brand of GoHenry, working individually to ideate and create concept boards, before presenting to the senior creative team. I finnesed my Figma skillset by working with auto-layouts and components to increase my BAU efficiency. My responsibilites as Digital Designer at GoHenry included but were not limited to:
- Evolving their marketing communications, in relation to the website and CRM toolkit.
- Ideate, create and deliver exciting and engaging digital content and social assets.
- Manage the quality and efficiency of design through all stages of a project.
- Contribute to holistic thinking about Brand Design, including how the brand acts, looks and comes
to life throughout the entire customer experience.
Lionesses Campaign: July 2023
![](https://freight.cargo.site/t/original/i/69d571bada171d50a6911f846a0d4917680e95df61d511555320276ad5a60b4c/LP_smaller-file-size---cropped.jpg)
![](https://freight.cargo.site/t/original/i/5ac14325c10f75ec7407d2e5da29927e1ba7b7bbd50bbf26c4cb5fdb5a43a949/Lionesses-cards_1.jpg)
![](https://freight.cargo.site/t/original/i/76ac290b1276d9bd82d0ab2f71ebacc8386da5abbf8be665f65caac11d7dd63a/Lionesses-cards_4.jpg)
![](https://freight.cargo.site/t/original/i/a479e2c44e3e7c6f3a7b44a150506d4405267b6979971e3ee0cac88053620ada/Lionesses-cards_7.jpg)
Selection of digital assets created for organic social
![](https://freight.cargo.site/t/original/i/70474a4e984f3ffacd28c3f53ac1ba205e49af524ba6276f6b50db9db32d6e5f/3-good-buys-for-autumn.jpg)
![](https://freight.cargo.site/t/original/i/330d68a49b08623705f930650526b9c61b6b437b2dc54afb6ef68a6f91cafbc1/go-logo-experiment_02.jpg)
![](https://freight.cargo.site/t/original/i/bc8e3e1aab43e2b162cfd6d272ad4facd060ed06a150203ca1f7c9d590ad4350/Google-search_option-2_round-3.jpg)
![](https://freight.cargo.site/t/original/i/cb38b94e8e19f85d29f9aaf0b3eb03bf0cff9352aa871bde23d4b1f2eea855a4/half-term-ideas_01.jpg)
Pokemon Campaign: March 2024
![](https://freight.cargo.site/t/original/i/ffe1bac1960f1621556c85d693b90f7439aa9be35153bdb3173452a2b9324dc4/UK-Heavy-Pokemon-LP-smaller-file-size.jpg)
![](https://freight.cargo.site/t/original/i/d5a6f83449561f2a68d31b3ef835bfa4b6be1b4224ed19937c15b11d529d707f/1_1-3.jpg)
![](https://freight.cargo.site/t/original/i/fcf40a7e313e61f9b62970abcf730506fd40880f693f91f15a6b20cf578b9864/1_1-1.jpg)
![](https://freight.cargo.site/t/original/i/82f36b2114bc3f3f1fb1480e2f775afd6b28ce63b106c5b6a48d559b778b1de9/1_1-4.jpg)
![](https://freight.cargo.site/t/original/i/0f59ac7fec55fa197ef60af7bd03ea0c2b2e628e623a33395e9ab173c2a86f79/1_1-5.jpg)
Paid ads (Meta)
![](https://freight.cargo.site/t/original/i/b6caefd6b50fd518dc9e2f74ed0c17d220c140d4adcf4ba1cc818e10b7ea6168/UK-Lite-Pokemon-HP-copy.jpg)
The GoHenry Financial Education Manifesto: designed to be digital and to be printed and distributed to MPs during the 2024 General Election.
![](https://freight.cargo.site/t/original/i/7d4bb47b4821d4169b5a63e1b13188c79a1f42133e8d67956f83db25b879a515/front-and-back-cover-spread.jpg)
![](https://freight.cargo.site/t/original/i/7bdac9343bcf9b8a82bebc877f2bea263801eac459fcbe9626f447a03cd4d48f/GoHenry-Manifesto_Second-Draft2.jpg)
![](https://freight.cargo.site/t/original/i/26f1301dee2c9633b802a723d87b500b0fe3086f24c53edfb90f262123152703/GoHenry-Manifesto_Second-Draft3.jpg)
![](https://freight.cargo.site/t/original/i/6527d21df3ff3f077768347006aea81fb2ab6675de162745f52fec2f78e73e7c/GoHenry-Manifesto_Second-Draft4.jpg)
![](https://freight.cargo.site/t/original/i/c4ad59d6d058f571be73de4448056123c210c3ea16a745ddaf458df977a2aa01/GoHenry-Manifesto_Second-Draft5.jpg)
![](https://freight.cargo.site/t/original/i/074224e3540d1df32ec9879c033639b94f3ac24ffb3454b30d13e5edf339deb0/GoHenry-Manifesto_Second-Draft6.jpg)
![](https://freight.cargo.site/t/original/i/e23a589e751959250944979b8648f137b79fa86c51d710514a77e2c48d5b7221/GoHenry-Manifesto_Second-Draft7.jpg)
![](https://freight.cargo.site/t/original/i/67bc809b38188a817a2fa593bfbcb84994b3d5498aec01ba6a6778f85a5cb0f1/GoHenry-Manifesto_Second-Draft8.jpg)
![](https://freight.cargo.site/t/original/i/109b0b81722745d91a0f68ab709de71060abadda6239adff81d732bbb3115d43/GoHenry-Manifesto_Second-Draft9.jpg)
![](https://freight.cargo.site/t/original/i/bc0c7642a54fa59068508487f203001deadfe74561b0142fb96bc135068ac08f/GoHenry-Manifesto_Second-Draft10.jpg)