2. GoHenry

Figma ︎ Branding ︎ Web Design ︎ Digital Content

2023-2024

GoHenry is the UK’s No1 debit card and app for kids with the mission to make every child smart with money. They offer over 45+ card designs, some of which I had the pleasure of designing, often in collaboration with partners such as Pokémon/Nintendo, Universal Pictures and the Lionesses. Founded in 2012, they’ve helped over 2 million children start their money learning journey and continue to do so through their relentless campaigning, including a manifesto that I designed for the general election in autumn 2024.

Whilst in my role, I managed the quality of design throughout all stages of a project to ensure campaigns across multiple touchpoints were delivered successfully. I contributed to the re-brand of GoHenry, working individually to ideate and create concept boards, before presenting to the senior creative team. I finessed my Figma skillset by working with auto-layouts and components to increase my BAU efficiency. My responsibilities as Digital Designer at GoHenry included but were not limited to:

Evolving their marketing communications in relation to the website and CRM toolkit.

Ideate, create and deliver exciting and engaging digital content and social assets.
Manage the quality and efficiency of design through all stages of a project.
Contribute to holistic thinking about Brand Design, including how the brand acts, looks and comes to life throughout the entire customer experience.