2. Poem Pilates
Branding ︎ Logo Design
2025-26
Launched in February 2026, Poem Pilates is a contemporary pilates education company redefining the industry through an expressive, editorial lens. The founder approached me to develop
a complete brand identity that would capture the essence of the business while positioning it for long-term growth.
Understanding the heart of a brand - its values, purpose, and vision - is central to my process. Building on the founder's guiding philosophy, I explored key themes, researched the competitive landscape, and mapped a clear strategic direction. This led to the creation of the brand tagline, The New Era of Pilates Education, which became the foundation for the visual identity.
Poem Pilates is where form meets expression, discipline meets creativity, and tradition meets evolution. Rooted in the ethos For Then, For Now, Forever, the identity balances timelessness with
a progressive perspective. The visual language combines refined typography, a considered colour palette, and expressive graphic elements to create a brand that feels modern, aspirational, and elevated - positioning Poem Pilates as both a trusted authority in education and a community people want to be part of.
a complete brand identity that would capture the essence of the business while positioning it for long-term growth.
Understanding the heart of a brand - its values, purpose, and vision - is central to my process. Building on the founder's guiding philosophy, I explored key themes, researched the competitive landscape, and mapped a clear strategic direction. This led to the creation of the brand tagline, The New Era of Pilates Education, which became the foundation for the visual identity.
Poem Pilates is where form meets expression, discipline meets creativity, and tradition meets evolution. Rooted in the ethos For Then, For Now, Forever, the identity balances timelessness with
a progressive perspective. The visual language combines refined typography, a considered colour palette, and expressive graphic elements to create a brand that feels modern, aspirational, and elevated - positioning Poem Pilates as both a trusted authority in education and a community people want to be part of.
To bring warmth and personality into the graphic system, handwritten elements were introduced to reflect the fluidity of movement and the expressive nature of the practice of pilates. This approach softens the structure of the brand, creating a more human, relatable feel while helping it connect with a younger audience.
