Wynn Massage, is an established massage therapy service rooted in the belief that ‘every body is worthy and deserving of rest.’ Its founder was after a brand new logomark that would more accurately reflect the business ethos and how Wynn Massage customers viewed her brand. Wynn Massage is all about providing a safe space to unwind, emphasising themes of self-care, inclusivity, and gentle restoration. I wanted to reflect this in the visual language of the logomark, creating two  different concepts, that felt calm, nurturing, and accessible. Option 1 was the selected final logo –  the flowing forms and seamless curves visually represent the gentle unwinding of tension during a massage session, whilst the shapes' are a subtle nod to the 'W' and 'M'. The organic feel imbues the brand with a certain authenticity, with the three shapes coming together to represent the diversity and uniqueness of the human form.

Soft tones, considered typography, and fluid graphic elements work together to create a sense of ease and openness, ensuring the brand feels welcoming to people of all backgrounds and body types. The result is a soothing, considered brand that invites people to slow down and feel cared for.