Alongside my design work, I played an active role in supporting and mentoring the team. When Figma was introduced, I led the transition by teaching and upskilling colleagues, helping to streamline workflows and improve collaboration across the department. This experience reflects not only my versatility as a designer but also my ability to lead, share knowledge, and contribute to a more efficient and forward-thinking creative environment.

My work on SHEET, Urban Outfitters’ community magazine, showcases my ability to combine strong graphic design skills with concept-driven and experiential thinking. Alongside curating and designing the publication, I developed the creative concept for its launch event, translating the magazine’s identity into a wider visual experience through activation concepts, venue styling, graphic signage and merchandise. This involved thinking beyond individual design outputs to build a cohesive visual language that connected print, physical spaces and audience interaction. From developing the initial creative direction to designing the finer details across multiple touchpoints, I brought together graphic design, art direction and experiential concepts to create a considered, engaging and fully realised creative vision.

Tuftluck x Urban Outfitters | PR Event Graphics